Four Seasons Hotel Milano, the only five star hotel in the city located in a restructured 15th century convent promotes the grand project #laviadelluomo: via Gesu’ as the new epicentre of Italian lifestyle for men in the world.
With the symbolic ribbon cutting officiated by Mayor Giuliano Pisapia and Town City Councillor for Fashion Cristina Tajani, in the presence of the President of the National Chamber of Italian Fashion Mario Boselli and the President of Pitti Immagine Gaetano Marzotto, the pathway of communications and promotions of the street that identifies with the Italian gentleman, icon of elegance and savoir-faire, in what is the world capital of men’s fashion, officially opens.
In the heart of the Quadrilateral, located between Via Della Spiga and Via Monte Napoleone, Via Gesu’ is, and has been for centuries, the preferred destination for the gentleman with precious little time for his favourite pastime: luxuriating in an authentic Italian lifestyle, that same lifestyle that seduced Stendhal on his first visit to Milan. Here one can stroll between buildings of human dimensions with fascinating layers of history, secret gardens and courtyards, enjoying the most refined gastronomic delights, rest in the “convent” room or relax in the treatment rooms of the unique Spa, and above all, engage in the most pleasurable of Italian male pleasures, that of dressing.
Unlike other parts of the world that come to mind when speaking of male elegance, for example Saville Row or Jermyn Street in London that however depopulate when the stores close, in Via Gesu’ there are also the residents, nobile families such as the Marquis D’Adda who in 1798 reconstructed and modernized the convent that is now Four Seasons Hotel Milano; the Milanese Bourgeois that have continued to live here for generations such as the Bagatti Valsecchi, the two most dandy brothers who donated the second floor of their house-museum in Via Gesu’ 5 to the Region of Lombardy; creative talent such as architect Vico Magistretti who lived in the street for 25 years; and Gianni Versace who created a home and a legend.
The diverse enterprises that have chosen Via Gesu’ as the destination of their best international clients are: eight brands of male luxury, Barba Napoli, Luciano Barbera, Brioni, Cauruso, Doriani Cashmere, Kiton, Stefano Ricci and Zilli; three artisans of footwear, Barett, Doucal’s, and Silvano Lattanzi; a research studio-library on the culture of menswear, Uman; two prestigious tailors, De Luca Sartoria and Mariano Rubinacci; a historical brand of Milanese elegance,Tincati; accessories such as the vintage watches of Cacciari Salvati and the cufflinks of Mimi’ in materials loved by both her and him – diamonds and pearls; the fashion creations, Junior Dandy of Rosalba; and the Quadrilateral’s famous favourites, Il Salumaio and Bistrot. And finally, Four Seasons Hotel Milano, with its La Veranda restaurant, Cloisters Suites and luxurious Spa.